PROJECTS
LAUNCH OF A NEW
THERAPEUTIC OPTION
Health
METHODOLOGIES
Advisory Boards with experts | Message Tracking & Message Recall
SECTOR
Health
YEAR
2022
Description
Our client planned to launch a new salvage therapeutic option in Parkinson’s disease.
Although the client was already present in the neurology area, it was his first treatment for Parkinson’s disease (PD), so he needed to know the ecosystem of the disease in Spain, to know the evaluation that Key Opinion Leaders (KOL) have of the new treatment and identify the levers and key messages for the launch of the drug in Spain.
2 Advisory Boards
6 Key Opinion Leaders
+15 key messages devised for the launch
“The great opportunity of the drug is that it covers a very broad indication within the fluctuations. In addition to its flexibility of use outside the home”.
Expert
KNOW THE MANAGEMENT
OF THE DISEASE
Understanding of the Parkinson’s ecosystem in Spain through Advisory Boards with KOLs and general neurologists: trends, approach to the disease, needs, regarding the management of the pathology, actors involved and the role of each of them, etc.
KNOW THE VALUATION
OF THE DRUG
Assessment of the drug as a treatment alternative compared to other options, identifying key attributes to build product and brand positioning.
Evaluation of the client’s product launch campaign already carried out in Germany at the level of messages and material design.
IDENTIFY
KEY MESSAGES
Generation, evaluation and prioritization of key messages for the launch of the product in Spain based on the differential attributes identified.
Identify levers for the design of the strategic and tactical plan adapted to clients and patients in Spain.
