{"id":209887,"date":"2023-12-09T13:47:02","date_gmt":"2023-12-09T12:47:02","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/empathizing-with-the-user-and-co-creation-of-solutions\/"},"modified":"2024-02-20T18:02:13","modified_gmt":"2024-02-20T17:02:13","slug":"empathizing-with-the-user-and-co-creation-of-solutions","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/empathizing-with-the-user-and-co-creation-of-solutions\/","title":{"rendered":"Empathizing with the user and Co-creation of solutions"},"content":{"rendered":"

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PROJECTS<\/h3>\n

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EMPATHIZING WITH THE USER<\/b> AND CO-CREATION OF SOLUTIONS<\/b><\/h1>\n

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Mobility<\/p>\n

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METHODOLOGIES
<\/strong><\/span>Ideation, co-creation and validation workshops \u00a0|<\/span><\/span>\u00a0<\/span> Focus Group\u00a0 |<\/span> \u00a0<\/span>Design thinking methodology\u00a0\u00a0 |<\/span><\/span>\u00a0<\/span>\u00a0Visual thinking\u00a0\u00a0 |\u00a0 <\/span><\/span>Prototyping, Mockups, Wireframes\u00a0 |<\/span><\/span>\u00a0<\/span>\u00a0Business Model Canvas<\/span><\/p>\n

SECTOR<\/strong><\/span>
Mobility<\/p>\n

YEAR<\/strong><\/span>
2021<\/p>\n

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Description<\/h3>\n

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Our client was considering offering a mobility solution<\/b> to riders who perform service deliveries, merging the world of parcel delivery and moto sharing.<\/p>\n

Through workshops, the needs and journey of these riders were<\/b> explored<\/b>, with the aim of designing<\/b> a<\/b> delivery<\/b> backpack<\/b> that can be integrated with the vehicle concept already launched on the market that would connect with the needs of its carriers and validate possible business models.<\/b> <\/p>\n

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Constructing a rider\u2019s journey<\/p>\n

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Co-creation of the ideal backpack<\/p>\n

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Creation of services around mobility<\/p>\n

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Validation of the business model<\/p>\n

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\u201cThe Glovo backpack is very practical because I can fold it when I do not have any order yet. And that gives me more mobility with the bike\u201d.<\/p>\n

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Rider<\/p>\n

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UNDERSTANDING THE CONTEXT
AND THE RIDER JOURNEY<\/b><\/h3>\n

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\"\"<\/p>\n

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Qualitative research<\/b> with riders, with the aim of exploring their contex<\/b>t and detecting their needs<\/b>: motivations, habits and tastes within the world of riders.<\/p>\n

Identification of the drivers<\/b> for the choice of the vehicle with which to make their deliveries and detect barriers and pain points<\/b> throughout the journey.<\/p>\n

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CO-CREATION
<\/b> THE IDEAL BOX<\/b><\/h3>\n

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\"\"<\/p>\n

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Co<\/b>-creation<\/b> session<\/b> to assess the current box and define the essential aspects<\/b> of the ideal box: prioritization<\/b> of key elements, positive and negative aspects<\/b> of the box at a functional\/operational level (size, space, thermal properties, fastenings, compartments, etc.) and aspects to refine\/improve<\/b>.<\/p>\n

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DEFINITION OF
THE BUSINESS MODEL<\/b><\/h3>\n

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\"\"<\/p>\n

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First exploration of the business model<\/b> and the proposed solution: perceived advantages and disadvantages, valued business modality<\/b> (subscription, pay per use, freemium, etc.), willingness<\/b> to<\/b> pay<\/b> and frequency of use<\/b> of the proposed vehicle and other services to include<\/b> (repairs, assistance, insurance, etc.)<\/p>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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PROJECTSEMPATHIZING WITH THE USER AND CO-CREATION OF SOLUTIONSMobilityMETHODOLOGIESIdeation, co-creation and validation workshops \u00a0|\u00a0 Focus Group\u00a0 | \u00a0Design thinking methodology\u00a0\u00a0 |\u00a0\u00a0Visual thinking\u00a0\u00a0 |\u00a0 Prototyping, Mockups, Wireframes\u00a0 |\u00a0\u00a0Business Model Canvas SECTORMobility YEAR2021DescriptionOur client was considering offering a mobility solution to riders who perform service deliveries, merging the world of parcel delivery and moto sharing. Through workshops, the […]<\/p>\n","protected":false},"author":2,"featured_media":209181,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[71],"project_tag":[],"class_list":["post-209887","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-mobility"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=209887"}],"version-history":[{"count":11,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209887\/revisions"}],"predecessor-version":[{"id":210239,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209887\/revisions\/210239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/209181"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=209887"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=209887"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=209887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}