{"id":209941,"date":"2023-12-09T14:26:47","date_gmt":"2023-12-09T13:26:47","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/cross-innovation-with-the-private-customer\/"},"modified":"2024-02-20T17:57:05","modified_gmt":"2024-02-20T16:57:05","slug":"cross-innovation-with-the-private-customer","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/cross-innovation-with-the-private-customer\/","title":{"rendered":"Cross innovation with the private customer"},"content":{"rendered":"

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PROJECTS<\/h3>\n

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CROSS INNOVATION WITH THE PRIVATE CUSTOMER<\/b><\/h1>\n

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Industry<\/p>\n

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METHODOLOGIES
<\/strong><\/span>Ideation, co-creation and validation workshops\u00a0 |<\/span><\/span>\u00a0<\/span> Design thinking methodology\u00a0\u00a0 |<\/span><\/span>\u00a0<\/span> Concept Testing<\/span><\/p>\n

SECTOR<\/strong><\/span>
Industry<\/p>\n

YEAR<\/strong><\/span>
2018<\/p>\n

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Description<\/h3>\n

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Our client faced the challenge of developing a digital solution<\/b> for the private client that would allow the detection of water leaks in the home.<\/p>\n

Through focus<\/i> groups<\/i> with clients, their problems<\/b> in managing water at home were identified. In parallel, work was done to generate optimal solutions<\/b> in relation to leak detection and to assess the potential interest<\/b> of two specific solutions on which our client had already begun to work at an industrial level.<\/p>\n

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4 Focus Groups<\/p>\n

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24 differentiated target customers<\/p>\n

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Definition of the ideal solution<\/p>\n

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Validation of 2 solutions under development<\/p>\n

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\u201cThe ideal is a device that notifies me of the leak just at the moment it occurs, so that I can act as soon as possible and minimize the possible economic consequences\u201d.<\/p>\n

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User<\/p>\n

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UNDERSTAND
THE USER<\/b><\/h3>\n

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Identify attitudinal profiles of consumers<\/b> with different behaviors regarding water Management in the home.<\/p>\n

Understand the context<\/b> of the consumer in the Management of water at home and the main problems<\/b> they face in their day to day.<\/p>\n

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ASSESS PROBLEMS AND IDENTIFY OPPORTUNITIES<\/b><\/h3>\n

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\"\"<\/p>\n

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Identify the main problems and unmet needs<\/b> of the household consumer.<\/p>\n

Define the ideal solution:<\/b> differential attributes with respect to current solutions on the market.<\/p>\n

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VALIDATE
<\/b> SPECIFIC SOLUTIONS<\/b><\/h3>\n

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\"\"<\/p>\n

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Validate solutions proposed by the client<\/b>, by detecting the main strengths and weaknesses, the willingness<\/i> to<\/i> pay<\/i> of each segment, the strategies and the most notable improvement opportunities for each solution.<\/p>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” header_font=”||||||||” header_line_height=”1.5em” header_3_font=”|300|||||||” header_3_text_color=”#FFFFFF” header_3_letter_spacing=”4px” header_3_line_height=”1.5em” background_enable_image=”off” custom_margin=”||0px||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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PROJECTSCROSS INNOVATION WITH THE PRIVATE CUSTOMERIndustryMETHODOLOGIESIdeation, co-creation and validation workshops\u00a0 |\u00a0 Design thinking methodology\u00a0\u00a0 |\u00a0 Concept Testing SECTORIndustry YEAR2018DescriptionOur client faced the challenge of developing a digital solution for the private client that would allow the detection of water leaks in the home. Through focus groups with clients, their problems in managing water at home […]<\/p>\n","protected":false},"author":2,"featured_media":209212,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[73],"project_tag":[],"class_list":["post-209941","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-industry"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=209941"}],"version-history":[{"count":7,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209941\/revisions"}],"predecessor-version":[{"id":210237,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209941\/revisions\/210237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/209212"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=209941"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=209941"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=209941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}