{"id":209985,"date":"2023-12-11T11:48:19","date_gmt":"2023-12-11T10:48:19","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/launch-of-a-new-therapeutic-option\/"},"modified":"2024-02-20T17:01:34","modified_gmt":"2024-02-20T16:01:34","slug":"launch-of-a-new-therapeutic-option","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/launch-of-a-new-therapeutic-option\/","title":{"rendered":"Launch of a new therapeutic option"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”banners-secciones” _builder_version=”4.22.2″ _module_preset=”default” background_color=”rgba(0,0,0,0.65)” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/lanzamiento-opcion-terapeutica-anima-consulting_01.webp” background_blend=”multiply” min_height=”500px” custom_padding=”||150px||false|false” background_last_edited=”on|desktop” background_size_phone=”cover” global_colors_info=”{}”][et_pb_row make_equal=”on” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|true” custom_padding=”||||true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”||align-items: center !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” header_3_letter_spacing=”4px” background_layout=”dark” custom_margin=”4.6%||7px||false|false” custom_padding=”||||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

PROJECTS<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”1.5em” header_3_font=”|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” custom_margin=”||15px||false|false” custom_padding=”0px||||false|false” header_font_size_tablet=”44px” header_font_size_phone=”34px” header_font_size_last_edited=”on|tablet” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}” header_font_size__hover_enabled=”on|desktop” header_font_size__hover=”50px”]<\/p>\n

LAUNCH OF A NEW
THERAPEUTIC OPTION<\/b><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#262d36″ header_3_font_size=”32px” header_3_line_height=”1.3em” custom_margin=”||||false|false” custom_padding=”||||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1.5em” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Health<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” background_enable_image=”off” background_size=”contain” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” max_width=”80%” custom_margin=”25px||||false|true” custom_padding=”0px||0px||true|true” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”||align-items: center !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.5em” custom_margin=”||||false|false” custom_padding=”|10%|||false|false” global_colors_info=”{}”]<\/p>\n

METHODOLOGIES
<\/strong><\/span>Advisory Boards with experts\u00a0 |<\/span><\/span>\u00a0<\/span>\u00a0Message Tracking & Message Recall<\/span><\/p>\n

SECTOR<\/strong><\/span>
Health<\/p>\n

YEAR<\/strong><\/span>
2022<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.22.1″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”30px||||false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”||align-items: center !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#262d36″ header_3_font_size=”36px” header_3_line_height=”1.3em” width=”90%” max_width=”90%” custom_margin=”||0px||false|false” custom_margin_tablet=”50px||0px||false|false” custom_margin_phone=”50px||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” header_3_font_size_tablet=”36px” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

Description<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#262d36″ header_3_font_size=”32px” header_3_line_height=”1.3em” width=”90%” max_width=”90%” custom_margin=”5px||25px||false|false” custom_padding=”|0px|||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.6em” custom_margin=”25px||||false|false” global_colors_info=”{}”]<\/p>\n

Our client planned to launch a new salvage therapeutic option<\/b> in Parkinson\u2019s disease.<\/p>\n

Although the client was already present in the neurology area, it was his first treatment for Parkinson\u2019s disease (PD), so he needed to know the ecosystem of the disease in Spain,<\/b> to know the evaluation that Key<\/b> Opinion<\/b> Leaders<\/b> (KOL) have of the new treatment and<\/b> identify the levers and key messages for the launch of the drug in Spain. <\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/publicaciones-bg-left.png” background_size=”initial” background_position=”center_left” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” background_enable_image_phone=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#f6f6f6″ max_width=”80%” custom_margin=”27px||||false|false” custom_padding_tablet=”||60px||false|false” custom_padding_phone=”||60px||false|false” animation_direction=”bottom” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px|10px|20px|10px|false|true” custom_padding_tablet=”0px|10px|20px|10px|false|true” custom_padding_phone=”0px|10px|0px|10px|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/Anima-Consulting_Icon-12.png” title_text=”Anima-Consulting_Icon-12″ align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”140px” width_tablet=”60%” width_phone=”40%” width_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”||||||||” text_text_color=”#532e56″ text_font_size=”18px” text_line_height=”1.4em” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”|25px||25px|false|false” global_colors_info=”{}”]<\/p>\n

2 Advisory Boards<\/p>\n

[\/et_pb_text][et_pb_divider color=”#522D56″ divider_weight=”2px” disabled_on=”off|off|on” _builder_version=”4.22.2″ _module_preset=”default” width=”70%” module_alignment=”center” custom_margin=”60px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”0px|10px|0px|10px|false|true” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/Anima-Consulting_Icon-13.png” title_text=”Anima-Consulting_Icon-13″ align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”140px” width_tablet=”60%” width_phone=”40%” width_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”||||||||” text_text_color=”#532e56″ text_font_size=”18px” text_line_height=”1.4em” text_orientation=”center” custom_padding=”|25px||25px|false|false” global_colors_info=”{}”]<\/p>\n

6 Key Opinion Leaders<\/p>\n

[\/et_pb_text][et_pb_divider color=”#522D56″ divider_weight=”2px” disabled_on=”off|off|on” _builder_version=”4.22.2″ _module_preset=”default” width=”70%” module_alignment=”center” custom_margin=”60px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”0px|10px|0px|10px|false|true” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/Anima-Consulting_Icon-14.png” title_text=”Anima-Consulting_Icon-14″ align=”center” _builder_version=”4.22.2″ _module_preset=”default” width=”140px” width_tablet=”60%” width_phone=”40%” width_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”||||||||” text_text_color=”#532e56″ text_font_size=”18px” text_line_height=”1.4em” text_orientation=”center” custom_padding=”|25px||25px|false|false” global_colors_info=”{}”]<\/p>\n

+15 key messages devised for the launch<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.22.2″ _module_preset=”default” max_width=”80%” custom_padding=”||0px||false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”30ms” animation_intensity_slide=”40%” animation_starting_opacity=”10%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/lanzamiento-opcion-terapeutica-anima-consulting_02.webp” title_text=”lanzamiento-opcion-terapeutica-anima-consulting_02″ force_fullwidth=”on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” animation_style=”slide” animation_direction=”right” animation_delay=”30ms” animation_intensity_slide=”40%” animation_starting_opacity=”10%” global_colors_info=”{}”][et_pb_testimonial quote_icon_color=”#522d56″ quote_icon_background_color=”#ffffff” font_icon=”{||divi||400″ use_icon_font_size=”on” icon_font_size=”75px” _builder_version=”4.22.2″ _module_preset=”default” body_text_align=”center” body_text_color=”#522d56″ body_font_size=”20px” body_line_height=”1.6em” background_enable_color=”off” use_background_color=”off” custom_margin=”||20px||false|false” background_last_edited=”on|phone” use_background_color_phone=”on” global_colors_info=”{}”]<\/p>\n

\u201cThe great opportunity of the drug is that it covers a very broad indication within the fluctuations. In addition to its flexibility of use outside the home\u201d.<\/p>\n

[\/et_pb_testimonial][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#65567B” text_font_size=”18px” text_line_height=”1.5em” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Expert<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_size=”initial” background_position=”top_right” position_origin_r=”top_right” horizontal_offset=”0px” z_index=”500″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” position_origin_r=”top_right” z_index=”500″ width=”100%” max_width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/publicaciones-bg-right.png” align=”right” src_tablet=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/publicaciones-bg-right.png” src_phone=”” src_last_edited=”on|phone” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”-200px||-359px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”15px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” background_enable_color=”off” max_width=”80%” custom_margin=”||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/01sm.png” background_size=”initial” background_position=”top_right” background_horizontal_offset=”0%” background_vertical_offset=”0%” custom_padding=”20px||20px||false|false” custom_padding_tablet=”20px||0px||false|false” custom_padding_phone=”20px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_direction=”bottom” background_last_edited=”on|tablet” background_horizontal_offset_tablet=”0%” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#532e56″ header_3_font_size=”24px” header_3_line_height=”1.3em” background_color=”RGBA(255,255,255,0)” width=”90%” max_width=”90%” custom_margin=”||0px||false|false” custom_padding=”||||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

KNOW THE MANAGEMENT
OF THE DISEASE<\/b><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#262d36″ header_3_font_size=”32px” header_3_line_height=”1.3em” width=”90%” max_width=”90%” custom_margin=”5px||25px||false|false” custom_padding=”|0px|||false|false” border_color_left=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}”]<\/p>\n

\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.5em” custom_margin=”25px||||false|false” custom_padding=”|50px|||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Understanding of the Parkinson\u2019s ecosystem in Spain<\/b> through Advisory<\/b> Boards<\/b> with<\/b> KOLs<\/b> and general neurologists<\/b>: trends, approach to the disease, needs, regarding the management of the pathology, actors involved and the role of each of them, etc.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px||20px||false|false” scroll_vertical_motion_enable=”on” scroll_vertical_motion=”0|50|50|100|1.5|0|0″ scroll_fade_enable=”on” scroll_fade=”0|50|50|100|10%|100|100″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/lanzamiento-opcion-terapeutica-anima-consulting_F1.webp” alt=”Proyecto propietarios de mascotas” title_text=”lanzamiento-opcion-terapeutica-anima-consulting_F1″ force_fullwidth=”on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” background_enable_color=”off” max_width=”80%” custom_margin=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.22.2″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”top_right” background_horizontal_offset=”-10%” background_vertical_offset=”0%” custom_padding=”20px||20px||false|false” custom_padding_tablet=”0px||20px||false|false” custom_padding_phone=”0px||20px||false|false” custom_padding_last_edited=”on|tablet” scroll_vertical_motion=”0|50|50|100|1.5|0|0″ scroll_fade=”0|50|50|100|10%|100|100″ custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/lanzamiento-opcion-terapeutica-anima-consulting_F2.webp” alt=”Dise\u00f1ar el User Journey” title_text=”lanzamiento-opcion-terapeutica-anima-consulting_F2″ force_fullwidth=”on” disabled_on=”on|on|off” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/02sm.png” background_size=”initial” background_position=”top_right” custom_padding=”20px||20px||false|false” animation_direction=”bottom” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#532e56″ header_3_font_size=”24px” header_3_line_height=”1.3em” background_color=”RGBA(255,255,255,0)” width=”90%” max_width=”90%” custom_margin=”||0px||false|false” custom_padding=”||||false|false” border_color_left=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}”]<\/p>\n

KNOW THE VALUATION
OF THE DRUG<\/b><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#262d36″ header_3_font_size=”32px” header_3_line_height=”1.3em” width=”90%” max_width=”90%” custom_margin=”5px||25px||false|false” custom_padding=”|0px|||false|false” border_color_left=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}”]<\/p>\n

\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.5em” custom_margin=”25px||||false|false” custom_margin_tablet=”25px||60px||false|false” custom_margin_phone=”25px||60px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|50px|||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Assessment of the<\/b> drug<\/b> as a treatment alternative compared to other options, identifying key attributes to build product and brand positioning.<\/p>\n

Evaluation of the client\u2019s product launch campaign<\/b> already carried out in Germany<\/b> at the level of messages and material design.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/lanzamiento-opcion-terapeutica-anima-consulting_F2.webp” alt=”Dise\u00f1ar el User Journey” title_text=”lanzamiento-opcion-terapeutica-anima-consulting_F2″ force_fullwidth=”on” disabled_on=”off|off|on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.22.2″ _module_preset=”default” background_enable_color=”off” max_width=”80%” custom_margin=”||||false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/03sm.png” background_size=”initial” background_position=”top_right” background_vertical_offset=”0%” custom_padding=”20px||20px||false|false” custom_padding_tablet=”20px||0px||false|false” custom_padding_phone=”20px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_direction=”bottom” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#532e56″ header_3_font_size=”24px” header_3_line_height=”1.3em” background_color=”RGBA(255,255,255,0)” width=”90%” max_width=”90%” custom_margin=”||0px||false|false” custom_padding=”||||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

IDENTIFY
KEY MESSAGES<\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#262d36″ header_3_font_size=”32px” header_3_line_height=”1.3em” width=”90%” max_width=”90%” custom_margin=”5px||25px||false|false” custom_padding=”|0px|||false|false” border_color_left=”RGBA(255,255,255,0)” locked=”off” global_colors_info=”{}”]<\/p>\n

\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.5em” custom_margin=”25px||||false|false” custom_padding=”|50px|||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Generation, evaluation and prioritization of key messages<\/b> for the launch of the product in Spain based on the differential attributes identified.<\/p>\n

Identify levers for the design of the strategic and tactical<\/b> plan adapted to clients and patients in Spain.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px||20px||false|false” scroll_vertical_motion=”0|50|50|100|1.5|0|0″ scroll_fade=”0|50|50|100|10%|100|100″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/lanzamiento-opcion-terapeutica-anima-consulting_F3.webp” alt=”Proyecto propietarios de mascotas” title_text=”lanzamiento-opcion-terapeutica-anima-consulting_F3″ force_fullwidth=”on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” make_equal=”on” _builder_version=”4.22.1″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav prev_text=”LAST CASE” next_text=”NEXT CASE” module_class=”prevnext-button” _builder_version=”4.22.1″ _module_preset=”default” title_font=”|||on|||||” title_letter_spacing=”1px” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”8px|20px|8px|20px|false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”1px” border_color_all=”#522d56″ global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#FFFFFF” background__hover_enabled=”on|hover” background_color__hover=”#522d56″ background_enable_color__hover=”on”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_main_element=”align-items: center;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”30ms” animation_intensity_slide=”40%” animation_starting_opacity=”10%” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|-8|0|0″ scroll_fade_enable=”on” scroll_fade=”0|50|50|100|10%|100|100″ custom_css_main_element=”width: -webkit-fill-available!important;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/home-contactanos.jpg” force_fullwidth=”on” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||-30px||false|false” custom_margin_phone=”||-30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/background-degradado.jpg” custom_padding=”75px|75px|75px|75px|true|false” animation_style=”slide” animation_direction=”right” animation_delay=”30ms” animation_intensity_slide=”40%” animation_starting_opacity=”10%” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|10|0|0″ scroll_fade_enable=”on” scroll_fade=”0|50|50|100|10%|100|100″ custom_css_main_element=”margin-left: -200px;||\/*width: 75% !important; *\/||width: -webkit-fill-available!important;” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” header_font=”||||||||” header_line_height=”1.5em” header_3_font=”|300|||||||” header_3_text_color=”#FFFFFF” header_3_letter_spacing=”4px” header_3_line_height=”1.5em” background_enable_image=”off” custom_margin=”||0px||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/line-white.png” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”20px||20px||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_icon font_icon=”||fa||900″ icon_width=”22px” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzMjgifX0=@” align=”left” disabled_on=”off|off|off” _builder_version=”4.22.2″ _dynamic_attributes=”url” _module_preset=”default” background_color=”#FDC466″ custom_margin=”40px||||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”15px|17px|15px|17px|true|true” border_radii=”on|50px|50px|50px|50px” border_width_all=”1px” border_color_all=”#FDC466″ locked=”off” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”RGBA(255,255,255,0)” background_enable_color__hover=”on” icon_color__hover_enabled=”on|desktop” icon_color__hover=”#FFFFFF” border_color_all__hover_enabled=”on|desktop” border_color_all__hover=”#FFFFFF”][\/et_pb_icon][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

PROJECTSLAUNCH OF A NEW THERAPEUTIC OPTIONHealthMETHODOLOGIESAdvisory Boards with experts\u00a0 |\u00a0\u00a0Message Tracking & Message Recall SECTORHealth YEAR2022DescriptionOur client planned to launch a new salvage therapeutic option in Parkinson\u2019s disease. Although the client was already present in the neurology area, it was his first treatment for Parkinson\u2019s disease (PD), so he needed to know the ecosystem of […]<\/p>\n","protected":false},"author":2,"featured_media":211194,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[70],"project_tag":[],"class_list":["post-209985","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=209985"}],"version-history":[{"count":7,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209985\/revisions"}],"predecessor-version":[{"id":210229,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/209985\/revisions\/210229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/211194"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=209985"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=209985"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=209985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}