{"id":209997,"date":"2023-12-11T12:45:37","date_gmt":"2023-12-11T11:45:37","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/design-of-new-banking-services\/"},"modified":"2024-02-20T16:59:19","modified_gmt":"2024-02-20T15:59:19","slug":"design-of-new-banking-services","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/design-of-new-banking-services\/","title":{"rendered":"Design of new banking services"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;banners-secciones&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.65)&#8221; background_image=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/disenos-de-nuevos-servicios-bancarios_anima-consulting_01.webp&#8221; background_blend=&#8221;multiply&#8221; min_height=&#8221;500px&#8221; custom_padding=&#8221;||150px||false|false&#8221; background_last_edited=&#8221;on|desktop&#8221; background_size_phone=&#8221;cover&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|true&#8221; custom_padding=&#8221;||||true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;||align-items: center !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_letter_spacing=&#8221;4px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;4.6%||7px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">PROJECTS<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||15px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; header_font_size_tablet=&#8221;44px&#8221; header_font_size_phone=&#8221;34px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221; header_font_size__hover_enabled=&#8221;on|desktop&#8221; header_font_size__hover=&#8221;50px&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><b>DESIGN OF NEW BANKING SERVICES<\/b><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#262d36&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/line-white.png\" width=\"110\" height=\"5\" alt=\"\" class=\"wp-image-163 aligncenter size-full\"><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.5em&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Finance<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;80%&#8221; custom_margin=&#8221;25px||||false|true&#8221; custom_padding=&#8221;0px||0px||true|true&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;||align-items: center !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|10%|||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #522d56;\"><strong>METHODOLOGIES<br \/><\/strong><\/span><span>Ideation, co-creation and validation workshops\u00a0 <span style=\"color: #522d56;\">|<\/span><\/span><span>\u00a0<\/span><span> Design thinking methodology<\/span><\/p>\n<p><span style=\"color: #522d56;\"><strong>SECTOR<\/strong><\/span><br \/>Finance<\/p>\n<p><span style=\"color: #522d56;\"><strong>YEAR<\/strong><\/span><br \/>2017<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;||align-items: center !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#262d36&#8243; header_3_font_size=&#8221;36px&#8221; header_3_line_height=&#8221;1.3em&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;50px||0px||false|false&#8221; custom_margin_phone=&#8221;50px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||||false|false&#8221; header_3_font_size_tablet=&#8221;36px&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Description<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#262d36&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;5px||25px||false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/separator-big.png\" width=\"99\" height=\"5\" alt=\"\" class=\"wp-image-345 alignleft size-full\"><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our client, aware of the <b>threats and opportunities represented by the exchange of client information between entities<\/b>, wanted to investigate the drivers that move clients to authorize this type of exchange.<\/p>\n<p>The final purpose of this Project was to <b>design and validate a new portfolio of services<\/b>, considering what services customers would be willing to share in exchange for their information. This with the intention of understanding the drivers that drive clients to allow the exchange of information.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/publicaciones-bg-left.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;center_left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_image_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f6f6f6&#8243; max_width=&#8221;80%&#8221; custom_margin=&#8221;27px||||false|false&#8221; custom_padding_tablet=&#8221;||60px||false|false&#8221; custom_padding_phone=&#8221;||60px||false|false&#8221; animation_direction=&#8221;bottom&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|10px|20px|10px|false|true&#8221; custom_padding_tablet=&#8221;0px|10px|20px|10px|false|true&#8221; custom_padding_phone=&#8221;0px|10px|0px|10px|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/Anima-Consulting_Icon-62.png&#8221; title_text=&#8221;Anima-Consulting_Icon-62&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;140px&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;40%&#8221; width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#532e56&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|25px||25px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Workshops with 3 differentiated targets.<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#522D56&#8243; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;60px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|10px|0px|10px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2024\/01\/Anima-Consulting_Icon-37.png&#8221; title_text=&#8221;Anima-Consulting_Icon-37&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;140px&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;40%&#8221; width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#532e56&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Validation of 4 new customer solutions<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#522D56&#8243; divider_weight=&#8221;2px&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;60px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|10px|0px|10px|false|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2024\/01\/Anima-Consulting_Icon-49.png&#8221; title_text=&#8221;Anima-Consulting_Icon-49&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;140px&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;40%&#8221; width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#532e56&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|25px||25px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Definition and breakdown of + 10 new banking solutions<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_delay=&#8221;30ms&#8221; animation_intensity_slide=&#8221;40%&#8221; animation_starting_opacity=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/disenos-de-nuevos-servicios-bancarios_anima-consulting_02.webp&#8221; title_text=&#8221;disenos-de-nuevos-servicios-bancarios_anima-consulting_02&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; animation_delay=&#8221;30ms&#8221; animation_intensity_slide=&#8221;40%&#8221; animation_starting_opacity=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial quote_icon_color=&#8221;#522d56&#8243; quote_icon_background_color=&#8221;#ffffff&#8221; font_icon=&#8221;&#x7b;||divi||400&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;75px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#522d56&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;1.6em&#8221; background_enable_color=&#8221;off&#8221; use_background_color=&#8221;off&#8221; custom_margin=&#8221;||20px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; use_background_color_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">\u201cI do see Bigtech companies giving them more information for leisure purposes. It is hard for me to see why the others need it\u201d.<\/p>\n<p>[\/et_pb_testimonial][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#65567B&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Traducci\u00f3n\" id=\"tw-target-text\" data-ved=\"2ahUKEwi7w6nuorqEAxW-gv0HHfnzAtwQ3ewLegQIDRAU\" dir=\"ltr\"><span class=\"Y2IQFc\" lang=\"en\">Potential client<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; position_origin_r=&#8221;top_right&#8221; horizontal_offset=&#8221;0px&#8221; z_index=&#8221;500&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; position_origin_r=&#8221;top_right&#8221; z_index=&#8221;500&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/publicaciones-bg-right.png&#8221; align=&#8221;right&#8221; src_tablet=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/publicaciones-bg-right.png&#8221; 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header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#532e56&#8243; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>UNDERSTANDING THE<br \/>TRANSFER OF INFORMATION<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#262d36&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;5px||25px||false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/separator-big.png\" width=\"99\" height=\"5\" alt=\"\" class=\"wp-image-345 alignleft size-full\"><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;25px||||false|false&#8221; custom_padding=&#8221;|50px|||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Research with potential clients<\/b> (young technologists, advanced users and traditional users) about their vision on the new regulations for the exchange of banking information.<\/p>\n<p><b>Perception of the conditions for the transfer of information<\/b>: what information would be transferred, to whom and in exchange for what.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; 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_builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; max_width=&#8221;80%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; background_horizontal_offset=&#8221;-10%&#8221; background_vertical_offset=&#8221;0%&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_padding_tablet=&#8221;0px||20px||false|false&#8221; custom_padding_phone=&#8221;0px||20px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1.5|0|0&#8243; scroll_fade=&#8221;0|50|50|100|10%|100|100&#8243; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/disenos-de-nuevos-servicios-bancarios_anima-consulting_F2.webp&#8221; alt=&#8221;Dise\u00f1ar el User Journey&#8221; title_text=&#8221;disenos-de-nuevos-servicios-bancarios_anima-consulting_F2&#8243; force_fullwidth=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/02sm.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; animation_direction=&#8221;bottom&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#532e56&#8243; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>EVALUATE<br \/>PRE-IDENTIFIED INITIATIVES<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#262d36&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;5px||25px||false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/separator-big.png\" width=\"99\" height=\"5\" alt=\"\" class=\"wp-image-345 alignleft size-full\"><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;25px||||false|false&#8221; custom_margin_tablet=&#8221;25px||60px||false|false&#8221; custom_margin_phone=&#8221;25px||60px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|50px|||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Overview<\/b> of four initiatives to value by customers.<\/p>\n<p>Description of the <b>general perception of the initiative<\/b> for customers, as well as the explanation of <b>drivers and barriers to its adoption and use<\/b>. <\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/12\/disenos-de-nuevos-servicios-bancarios_anima-consulting_F2.webp&#8221; alt=&#8221;Dise\u00f1ar el User Journey&#8221; title_text=&#8221;disenos-de-nuevos-servicios-bancarios_anima-consulting_F2&#8243; force_fullwidth=&#8221;on&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; max_width=&#8221;80%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/03sm.png&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; background_vertical_offset=&#8221;0%&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; custom_padding_tablet=&#8221;20px||0px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; animation_direction=&#8221;bottom&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#532e56&#8243; header_3_font_size=&#8221;24px&#8221; header_3_line_height=&#8221;1.3em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>GENERATION OF NEW<br \/>SERVICE PROPOSALS<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_color=&#8221;#262d36&#8243; header_3_font_size=&#8221;32px&#8221; header_3_line_height=&#8221;1.3em&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;5px||25px||false|false&#8221; custom_padding=&#8221;|0px|||false|false&#8221; border_color_left=&#8221;RGBA(255,255,255,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/separator-big.png\" width=\"99\" height=\"5\" alt=\"\" class=\"wp-image-345 alignleft size-full\"><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;25px||||false|false&#8221; custom_padding=&#8221;|50px|||false|false&#8221; locked=&#8221;off&#8221; 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