{"id":210009,"date":"2023-12-11T13:18:53","date_gmt":"2023-12-11T12:18:53","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/innovation-in-the-product-line\/"},"modified":"2024-02-20T16:56:18","modified_gmt":"2024-02-20T15:56:18","slug":"innovation-in-the-product-line","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/innovation-in-the-product-line\/","title":{"rendered":"Innovation in the product line"},"content":{"rendered":"

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PROJECTS<\/h3>\n

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INNOVATION IN THE PRODUCT LINE<\/b><\/h1>\n

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Consumption<\/p>\n

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METHODOLOGIES
<\/strong><\/span>Trend Research\u00a0 |<\/span><\/span>\u00a0 Strategic watch reports\u00a0 |<\/span><\/span>\u00a0 Focus Group\u00a0\u00a0 |<\/span><\/span>\u00a0<\/span> Strategic thinking workshops\u00a0\u00a0|\u00a0 <\/span><\/span>Ideation, co-creation and validation workshops<\/span><\/p>\n

SECTOR<\/strong><\/span>
Consumption<\/p>\n

YEAR<\/strong><\/span>
2018<\/p>\n

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Description<\/h3>\n

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Our client planned to learn about the experience of users in the field of chronic joint and muscle pain<\/b> with the aim of identifying unmet needs and areas of opportunity that could be explored in the generation of new products and services under their existing brands.<\/p>\n

Based on the findings<\/i>, we worked on two dynamics of generating ideas and solutions, creating opportunities for new moments of consumption and new consumer profiles<\/b>. <\/p>\n

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Focus groups and generation workshops with consumers<\/p>\n

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4 Consumer targets analyzed<\/p>\n

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+ 10 new product concepts<\/p>\n

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\u201cI want something that will calm my pain and at the same time protect my stomach, otherwise with so much medication you will end up fatal\u201d.<\/p>\n

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Person with joint pain<\/span><\/p>\n

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STUDY OF
<\/b> CURRENT<\/b> TRENDS<\/b><\/h3>\n

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Identification of innovation<\/b> trends in the launch of new products in the category.<\/p>\n

Competitive surveillance and main launches of competitors<\/b> at a national and international level.<\/p>\n

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DEFINITION OF PROFILES
<\/b> OF POTENTIAL CLIENTS<\/b><\/h3>\n

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Characterization of each of the sample profiles<\/b>: particularities and coexistence with joint and muscle pain.<\/p>\n

Identification of the main problems<\/b>, needs and deficiencies<\/b> in the area of joint and muscle pain; as well as drivers and barriers in the use of OTC products.<\/p>\n

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IDEATION OF SOLUTIONS
<\/b> AND CONCEPTS<\/b><\/h3>\n

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\"\"<\/p>\n

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Internal ideation workshop<\/b>: generation and clustering of ideas.<\/p>\n

Internal conceptualization workshop<\/b>: generation of solutions based on the clusters obtained.<\/p>\n

Refinement and visual development of each concept:
<\/b> mockup of the solution and fit with the needs and opportunities identified in phase 2.<\/p>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” header_font=”||||||||” header_line_height=”1.5em” header_3_font=”|300|||||||” header_3_text_color=”#FFFFFF” header_3_letter_spacing=”4px” header_3_line_height=”1.5em” background_enable_image=”off” custom_margin=”||0px||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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PROJECTSINNOVATION IN THE PRODUCT LINEConsumptionMETHODOLOGIESTrend Research\u00a0 |\u00a0 Strategic watch reports\u00a0 |\u00a0 Focus Group\u00a0\u00a0 |\u00a0 Strategic thinking workshops\u00a0\u00a0|\u00a0 Ideation, co-creation and validation workshops SECTORConsumption YEAR2018DescriptionOur client planned to learn about the experience of users in the field of chronic joint and muscle pain with the aim of identifying unmet needs and areas of opportunity that could […]<\/p>\n","protected":false},"author":2,"featured_media":209411,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[74],"project_tag":[],"class_list":["post-210009","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consumption"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=210009"}],"version-history":[{"count":7,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210009\/revisions"}],"predecessor-version":[{"id":210225,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210009\/revisions\/210225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/209411"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=210009"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=210009"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=210009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}