{"id":210015,"date":"2024-01-08T13:08:39","date_gmt":"2024-01-08T12:08:39","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/message-tracking-evaluating-the-launch-campaign\/"},"modified":"2024-02-20T16:55:02","modified_gmt":"2024-02-20T15:55:02","slug":"message-tracking-evaluating-the-launch-campaign","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/message-tracking-evaluating-the-launch-campaign\/","title":{"rendered":"Message Tracking: Evaluating the launch campaign"},"content":{"rendered":"

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PROJECTS<\/h3>\n

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MESSAGE TRACKING: EVALUATING<\/b> THE LAUNCH CAMPAIGN<\/b><\/h1>\n

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Health<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” background_enable_image=”off” background_size=”contain” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” max_width=”80%” custom_margin=”25px||||false|true” custom_padding=”0px||0px||true|true” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”||align-items: center !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.5em” custom_margin=”||||false|false” custom_padding=”|10%|||false|false” global_colors_info=”{}”]<\/p>\n

METHODOLOGIES
<\/strong><\/span>In-depth interviews \u00a0|<\/span><\/span>\u00a0<\/span>\u00a0Message Tracking & Message Recall<\/span><\/p>\n

SECTOR<\/strong><\/span>
Health<\/p>\n

YEAR<\/strong><\/span>
2022<\/p>\n

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Description<\/h3>\n

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Our client’s objective was to understand the impact of the drug launch campaign on the perception of neurologists<\/b> specialised in Multiple Sclerosis (MS) in Spain.<\/p>\n

The objective was to understand the perception of the drug<\/b> compared to other alternatives on the market and to evaluate the<\/b> message<\/i><\/b> recall<\/i><\/b> (level of conviction and attractiveness of the messages, etc.), with a focus on defining recommendations<\/b> to adjust the product’s commercial strategy.<\/b><\/p>\n

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40 CATI interviews<\/p>\n

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11 Autonomous Communities<\/p>\n

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3 categories by Hospital Center<\/p>\n

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Action plan on 7 differential pillars<\/p>\n

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\u201cI like the fact that there is more research and more drugs coming out, but it is very necessary to start getting experience with their use to see if it is worth making the switch\u201d.<\/p>\n

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Neurologist expert in multiple sclerosis<\/span><\/p>\n

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UNDERSTANDING THE
<\/b> PERCEPTION OF THE DRUG<\/b><\/h3>\n

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\"\"<\/p>\n

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Characterisation of the neurologist expert in multiple sclerosis<\/b>: vision and knowledge of new drugs.<\/p>\n

Assessment of the perception and level of use of available drugs<\/b> (positive and negative attributes and differentiating elements). Identification of patient profiles<\/b> and optimal associated treatments.<\/p>\n

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EVALUATE
<\/b> THE MESSAGE RECALL<\/b><\/h3>\n

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\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.5em” custom_margin=”25px||||false|false” custom_margin_tablet=”25px||60px||false|false” custom_margin_phone=”25px||60px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|50px|||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Analysis of spontaneous recall of commercial messages<\/b> with focus on messages expressed, attributes and data recalled, etc.<\/p>\n

Analysis of commercial messages recalled in suggested. <\/b>Percentage of association of each message with the drug and assessment of the degree of credibility and relevance of the messages.<\/p>\n

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IDENTIFY<\/b> STRATEGIC
OPPORTUNITIES<\/b><\/h3>\n

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\"\"<\/p>\n

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Quantitative and qualitative analysis of the main<\/b> insights<\/i><\/b>,<\/b> according to the different variables, medical profiles and types of hospitals that participated in the study.<\/p>\n

Identification of opportunities and levers for action with recommendations<\/b> and proposals for improvement at a commercial level. <\/p>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” header_font=”||||||||” header_line_height=”1.5em” header_3_font=”|300|||||||” header_3_text_color=”#FFFFFF” header_3_letter_spacing=”4px” header_3_line_height=”1.5em” background_enable_image=”off” custom_margin=”||0px||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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PROJECTSMESSAGE TRACKING: EVALUATING THE LAUNCH CAMPAIGNHealthMETHODOLOGIESIn-depth interviews \u00a0|\u00a0\u00a0Message Tracking & Message Recall SECTORHealth YEAR2022DescriptionOur client’s objective was to understand the impact of the drug launch campaign on the perception of neurologists specialised in Multiple Sclerosis (MS) in Spain. The objective was to understand the perception of the drug compared to other alternatives on the market […]<\/p>\n","protected":false},"author":2,"featured_media":211327,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[70],"project_tag":[],"class_list":["post-210015","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=210015"}],"version-history":[{"count":7,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210015\/revisions"}],"predecessor-version":[{"id":210224,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210015\/revisions\/210224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/211327"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=210015"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=210015"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=210015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}