{"id":210021,"date":"2024-01-08T13:33:33","date_gmt":"2024-01-08T12:33:33","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/designing-new-mobility-experiences\/"},"modified":"2024-02-20T16:52:19","modified_gmt":"2024-02-20T15:52:19","slug":"designing-new-mobility-experiences","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/designing-new-mobility-experiences\/","title":{"rendered":"Designing new mobility experiences"},"content":{"rendered":"

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PROJECTS<\/h3>\n

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DESIGNING NEW<\/b> MOBILITY EXPERIENCES<\/b><\/h1>\n

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Mobility<\/p>\n

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METHODOLOGIES
<\/strong><\/span>Ideation, co-creation and validation workshops \u00a0|<\/span><\/span>\u00a0<\/span>\u00a0Design thinking methodology\u00a0 |<\/span><\/span>\u00a0 Concept Testing<\/span><\/p>\n

SECTOR<\/strong><\/span>
Mobility<\/p>\n

YEAR<\/strong><\/span>
2019<\/p>\n

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Description<\/h3>\n

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Our client wanted to provide his clients with the \u201cunique mobility<\/b> experience\u201d<\/b> framed around sports and planned for 2027.<\/p>\n

Through work sessions with potential users, we worked on the validation and improvement of the concept<\/b> of \u201cunique experience\u201d and thus be able to define the essential variables to ensure the success of the concept. In addition, we also worked with the client in the definition of the new business model<\/b>.<\/p>\n

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Co-creation in the ideal experience in mobility<\/p>\n

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Validation of concepts<\/p>\n

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Exploration of the model of business<\/p>\n

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\u201cIt is very important to me not to spend so much time organizing a getaway, so if someone or something can take care of everything for me, the better\u201d.<\/p>\n

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Potential user<\/span><\/p>\n

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VALIDATION AND IMPROVING
<\/b> OF THE EXPERIENCE<\/b><\/h3>\n

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Workshop with potential users to delve into sports experiences<\/b> and validate and refine<\/b> the concept of the proposed experience: drivers and barriers<\/b> to the use of this experience (at the product, service, price, etc.) and identification of the most relevant<\/b> implications for the car in its design.<\/p>\n

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ANALYSIS OF
THE IMPLICATIONS<\/b><\/h3>\n

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Internal work session<\/b> to define the impact of the proposed experience<\/b> at the architectural<\/b> level, devices and technology<\/b>, services<\/b> and activities and at the social level<\/b>.<\/p>\n

Own capabilities were inquired to identify client strengths and<\/b> weaknesses<\/b> (own technology, internal capacity, partnerships, etc.)<\/p>\n

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DEFINITION OF
<\/b> THE BUSINESS MODEL<\/b><\/h3>\n

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\"\"<\/p>\n

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Definition of the business model<\/b> behind each experience (market volume for the experience, income and cost model, customer relationship channels, potential partnerships, etc.) and a work plan<\/b> to prioritize the actions to be carried out to implement the experience.<\/p>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” header_font=”||||||||” header_line_height=”1.5em” header_3_font=”|300|||||||” header_3_text_color=”#FFFFFF” header_3_letter_spacing=”4px” header_3_line_height=”1.5em” background_enable_image=”off” custom_margin=”||0px||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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PROJECTSDESIGNING NEW MOBILITY EXPERIENCESMobilityMETHODOLOGIESIdeation, co-creation and validation workshops \u00a0|\u00a0\u00a0Design thinking methodology\u00a0 |\u00a0 Concept Testing SECTORMobility YEAR2019DescriptionOur client wanted to provide his clients with the \u201cunique mobility experience\u201d framed around sports and planned for 2027. Through work sessions with potential users, we worked on the validation and improvement of the concept of \u201cunique experience\u201d and thus […]<\/p>\n","protected":false},"author":2,"featured_media":209524,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[71],"project_tag":[],"class_list":["post-210021","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-mobility"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=210021"}],"version-history":[{"count":8,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210021\/revisions"}],"predecessor-version":[{"id":210223,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210021\/revisions\/210223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/209524"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=210021"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=210021"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=210021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}