{"id":210070,"date":"2024-01-09T13:39:35","date_gmt":"2024-01-09T12:39:35","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/customer-experience-product-testing\/"},"modified":"2024-02-20T16:25:52","modified_gmt":"2024-02-20T15:25:52","slug":"customer-experience-product-testing","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/customer-experience-product-testing\/","title":{"rendered":"Customer experience & product testing"},"content":{"rendered":"

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PROJECTS<\/h3>\n

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CUSTOMER EXPERIENCE &<\/span><\/b> PRODUCT TESTING<\/b><\/h1>\n

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Industry<\/p>\n

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METHODOLOGIES
<\/strong><\/span>Qualitative research\u00a0\u00a0 <\/span>|\u00a0<\/span> Ideation, co-creation and validation workshops \u00a0<\/span>|\u00a0<\/span>\u00a0Design thinking methodology \u00a0<\/span>|\u00a0<\/span>\u00a0Concept Testing \u00a0<\/span>|\u00a0<\/span>\u00a0Message Tracking & Message Recall \u00a0<\/span>|\u00a0<\/span> Business Model Canvas<\/span><\/p>\n

SECTOR<\/strong><\/span>
Industry<\/p>\n

YEAR<\/strong><\/span>
2022<\/p>\n

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Description<\/h3>\n

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Our client faced the challenge of understanding how users interact<\/b> with a unique product in the market to validate the<\/b> customer<\/i><\/b> experience<\/i><\/b>, the potential<\/b> target<\/i><\/b> and the business model.<\/b> <\/p>\n

The ultimate goal was to identify possible barriers in the interaction with the product<\/b> and detect levers that would allow us to create an ideal communication campaign<\/b>, considering both the attributes associated during the interaction experience and the product itself.<\/p>\n

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Validation with potential national and international users<\/p>\n

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Characterisation of the potential user<\/p>\n

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Willing<\/i> to<\/i> pay<\/i> analysis<\/p>\n

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Net Promoter Score (NPS) index<\/p>\n

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\u201cWhat I think the lamp costs and what I would be willing to pay are two different things\u201d.<\/p>\n

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Potential consumer<\/span><\/p>\n

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PRODUCT
<\/b> TESTING<\/b><\/h3>\n

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Four workshops with potential users of the product<\/b> (Spanish and international participants).<\/p>\n

Testing of the product<\/b> by observing the participants during assembly and interaction with it. Definition of the degree of recommendation<\/b> considering the operation, mechanism and ease of use.<\/p>\n

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ATTRIBUTE AND
<\/b> MESSAGE ASSOCIATION<\/b><\/h3>\n

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\"\"<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” text_line_height=”1.5em” custom_margin=”25px||||false|false” custom_margin_tablet=”25px||60px||false|false” custom_margin_phone=”25px||60px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”|50px|||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Detection of attributes and key messages after testing with the product,<\/b> identifying the initial perception<\/b> (emotion, curiosity, frustration), the prioritisation of<\/b> concepts associated<\/b> with the product, or the assessment of suggested attributes<\/b> (innovation, exclusivity, biotechnology, design, sustainability, etc.).<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/Customer-Experience_Product-Testing_anima-consulting_F2.png” alt=”Dise\u00f1ar el User Journey” title_text=”Customer-Experience_Product-Testing_anima-consulting_F2″ force_fullwidth=”on” disabled_on=”off|off|on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.22.2″ _module_preset=”default” background_enable_color=”off” max_width=”80%” custom_margin=”||||false|false” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/03sm.png” background_size=”initial” background_position=”top_right” background_vertical_offset=”0%” custom_padding=”20px||20px||false|false” custom_padding_tablet=”20px||0px||false|false” custom_padding_phone=”20px||0px||false|false” custom_padding_last_edited=”on|tablet” animation_direction=”bottom” custom_css_main_element=”align-items: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_3_font=”|600|||||||” header_3_text_color=”#532e56″ header_3_font_size=”24px” header_3_line_height=”1.3em” background_color=”RGBA(255,255,255,0)” width=”90%” max_width=”90%” custom_margin=”||0px||false|false” custom_padding=”||||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

VALIDATION OF THE TARGET<\/b> AND BUSINESS MODEL<\/b><\/h3>\n

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\"\"<\/p>\n

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Detection of the target and validation of the business model.<\/b><\/p>\n

Assessment of<\/b> the potential user<\/b> (socio-demographic, cultural and economic level)<\/b>, as well as the willingness to pay, detecting the barriers and validating the method of purchasing the product in terms of the channel and the time spent.<\/p>\n

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OPPORTUNITY
<\/b> IDENTIFICATION<\/b><\/h3>\n

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\"\"<\/p>\n

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Identification of opportunities to respond to the barriers identified during the testing:<\/b> needs around the product to increase willingness to pay and aspects to improve in the communication of the product’s value proposition (improvement of the website, commercial videos, printed materials, etc.).<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/10\/Customer-Experience_Product-Testing_anima-consulting_F4.png” alt=”Dise\u00f1ar el User Journey” title_text=”Customer-Experience_Product-Testing_anima-consulting_F4″ force_fullwidth=”on” disabled_on=”off|off|on” _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” make_equal=”on” _builder_version=”4.22.1″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav prev_text=”LAST CASE” next_text=”NEXT CASE” module_class=”prevnext-button” _builder_version=”4.22.1″ _module_preset=”default” title_font=”|||on|||||” title_letter_spacing=”1px” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”8px|20px|8px|20px|false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”1px” border_color_all=”#522d56″ global_colors_info=”{}” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#FFFFFF” background__hover_enabled=”on|hover” background_color__hover=”#522d56″ background_enable_color__hover=”on”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” custom_css_main_element=”align-items: center;” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_delay=”30ms” animation_intensity_slide=”40%” animation_starting_opacity=”10%” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|-8|0|0″ scroll_fade_enable=”on” scroll_fade=”0|50|50|100|10%|100|100″ custom_css_main_element=”width: -webkit-fill-available!important;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/home-contactanos.jpg” force_fullwidth=”on” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”||-30px||false|false” custom_margin_phone=”||-30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” background_image=”https:\/\/www.anima-consulting.com\/wp-content\/uploads\/2023\/09\/background-degradado.jpg” custom_padding=”75px|75px|75px|75px|true|false” animation_style=”slide” animation_direction=”right” animation_delay=”30ms” animation_intensity_slide=”40%” animation_starting_opacity=”10%” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|10|0|0″ scroll_fade_enable=”on” scroll_fade=”0|50|50|100|10%|100|100″ custom_css_main_element=”margin-left: -200px;||\/*width: 75% !important; *\/||width: -webkit-fill-available!important;” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_last_edited=”on|tablet” _builder_version=”4.22.2″ _module_preset=”default” header_font=”||||||||” header_line_height=”1.5em” header_3_font=”|300|||||||” header_3_text_color=”#FFFFFF” header_3_letter_spacing=”4px” header_3_line_height=”1.5em” background_enable_image=”off” custom_margin=”||0px||false|false” custom_margin_tablet=”|||20%|false|false” custom_margin_phone=”|||180px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px||false|false” border_color_left=”RGBA(255,255,255,0)” global_colors_info=”{}”]<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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PROJECTSCUSTOMER EXPERIENCE & PRODUCT TESTINGIndustryMETHODOLOGIESQualitative research\u00a0\u00a0 |\u00a0 Ideation, co-creation and validation workshops \u00a0|\u00a0\u00a0Design thinking methodology \u00a0|\u00a0\u00a0Concept Testing \u00a0|\u00a0\u00a0Message Tracking & Message Recall \u00a0|\u00a0 Business Model Canvas SECTORIndustry YEAR2022DescriptionOur client faced the challenge of understanding how users interact with a unique product in the market to validate the customer experience, the potential target and the business […]<\/p>\n","protected":false},"author":2,"featured_media":209650,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[74],"project_tag":[],"class_list":["post-210070","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consumption"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=210070"}],"version-history":[{"count":8,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210070\/revisions"}],"predecessor-version":[{"id":210215,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210070\/revisions\/210215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/209650"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=210070"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=210070"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=210070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}