{"id":210085,"date":"2024-01-09T16:19:45","date_gmt":"2024-01-09T15:19:45","guid":{"rendered":"https:\/\/www.anima-consulting.com\/project\/customer-segmentation-pet-owners\/"},"modified":"2024-02-26T19:14:07","modified_gmt":"2024-02-26T18:14:07","slug":"customer-segmentation-pet-owners","status":"publish","type":"project","link":"https:\/\/www.anima-consulting.com\/en\/project\/customer-segmentation-pet-owners\/","title":{"rendered":"Customer segmentation: pet owners"},"content":{"rendered":"

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PROJECTS<\/h3>\n

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CUSTOMER SEGMENTATION: PET OWNERS<\/b><\/h1>\n

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Consumption<\/p>\n

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METHODOLOGIES
<\/strong><\/span><\/span><\/span>Ethnographic research |<\/span><\/span>\u00a0<\/span>\u00a0<\/span>Qualitative research\u00a0\u00a0<\/span>|<\/span>\u00a0<\/span>\u00a0<\/span>In-depth interviews\u00a0 |<\/span><\/span>\u00a0<\/span>\u00a0<\/span>Design thinking methodology<\/span><\/p>\n

SECTOR<\/strong><\/span>
Consumption<\/p>\n

YEAR<\/strong><\/span>
2022<\/p>\n

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Description<\/h3>\n

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Our client faced the challenge of identifying and characterizing the different segments<\/b> of owners according to their lifetime, the relationship they have with their pet, their lifestyle, as well as defining the User<\/b> Journey<\/b> to detect their pains and gains and their great needs.<\/p>\n

The ultimate goal was to identify opportunities and actions levers<\/b> that would allow them to activate the different consumer profiles<\/b>, taking into account channels, content, messages, etc. For each identified segment\/target.<\/p>\n

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4 client profiles identified<\/p>\n

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User Journey by profile with pains and gains<\/p>\n

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Messages and channels to activate by profile<\/p>\n

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\u201cThere are many things I have to do and many obligations, to top it off with another added difficulty. I want easy things to apply and effective, that is fast and that does not involve an effort or time\u201d.<\/p>\n

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Pet owner<\/span><\/p>\n

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IDENTIFICATON
<\/b> OF SEGMENTS<\/b><\/h3>\n

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\"\"<\/p>\n

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In-Depth interviews with dog and cat owners and veterinarians to obtain in-Depth knowledge about the owner\u2019 target<\/b>: preferences, need for information, relationship with the veterinarian, relationship with antiparasitic and drivers of use, etc.<\/p>\n

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DESIGN OF
<\/b> USER JOURNEY<\/b><\/h3>\n

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\"\"<\/p>\n

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Design of the User<\/b> Journey<\/b> of each profile throughout the 4 phases: people involved in the decision making, information channels used, type of information necessary at each moment, place of acquisition, problems, decision making about the food, visits to the veterinarian, use of antiparasitic<\/b>, etc..<\/p>\n

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LEVER DETECTION
<\/b> OF ACTION<\/b><\/h3>\n

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\"\"<\/p>\n

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Detection of unmet needs in the owner\u2019s Journey <\/b>and also from the veterinarian\u2019s point of view \u2013 detecting specific solutions in which value can be added \u2013 as well as the messages to activate per profile: channels and actions for each of the profiles of identified pet owners.<\/p>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

” content_phone=”<\/p>\n

CONTACT US<\/h3>\n

We make your business grow.<\/strong>
Find out more about our services.<\/h3>\n

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CONTACT US<\/h3>\n

We make your business grow.<\/strong>
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PROJECTSCUSTOMER SEGMENTATION: PET OWNERSConsumptionMETHODOLOGIESEthnographic research |\u00a0\u00a0Qualitative research\u00a0\u00a0|\u00a0\u00a0In-depth interviews\u00a0 |\u00a0\u00a0Design thinking methodology SECTORConsumption YEAR2022DescriptionOur client faced the challenge of identifying and characterizing the different segments of owners according to their lifetime, the relationship they have with their pet, their lifestyle, as well as defining the User Journey to detect their pains and gains and their great […]<\/p>\n","protected":false},"author":2,"featured_media":208599,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[74],"project_tag":[],"class_list":["post-210085","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consumption"],"_links":{"self":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=210085"}],"version-history":[{"count":7,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210085\/revisions"}],"predecessor-version":[{"id":210212,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project\/210085\/revisions\/210212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media\/208599"}],"wp:attachment":[{"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=210085"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_category?post=210085"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.anima-consulting.com\/en\/wp-json\/wp\/v2\/project_tag?post=210085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}