PROJECTS
EMPATHIZING WITH THE USER AND CO-CREATION OF SOLUTIONS
Mobility
METHODOLOGIES
Ideation, co-creation and validation workshops | Focus Group | Design thinking methodology | Visual thinking | Prototyping, Mockups, Wireframes | Business Model Canvas
SECTOR
Mobility
YEAR
2021
Description
Our client was considering offering a mobility solution to riders who perform service deliveries, merging the world of parcel delivery and moto sharing.
Through workshops, the needs and journey of these riders were explored, with the aim of designing a delivery backpack that can be integrated with the vehicle concept already launched on the market that would connect with the needs of its carriers and validate possible business models.
Constructing a rider’s journey
Co-creation of the ideal backpack
Creation of services around mobility
Validation of the business model
“The Glovo backpack is very practical because I can fold it when I do not have any order yet. And that gives me more mobility with the bike”.
Rider
UNDERSTANDING THE CONTEXT
AND THE RIDER JOURNEY
Qualitative research with riders, with the aim of exploring their context and detecting their needs: motivations, habits and tastes within the world of riders.
Identification of the drivers for the choice of the vehicle with which to make their deliveries and detect barriers and pain points throughout the journey.
CO-CREATION
THE IDEAL BOX
Co-creation session to assess the current box and define the essential aspects of the ideal box: prioritization of key elements, positive and negative aspects of the box at a functional/operational level (size, space, thermal properties, fastenings, compartments, etc.) and aspects to refine/improve.
DEFINITION OF
THE BUSINESS MODEL
First exploration of the business model and the proposed solution: perceived advantages and disadvantages, valued business modality (subscription, pay per use, freemium, etc.), willingness to pay and frequency of use of the proposed vehicle and other services to include (repairs, assistance, insurance, etc.)
