PROJECTS
CROSS INNOVATION WITH THE PRIVATE CUSTOMER
Industry
METHODOLOGIES
Ideation, co-creation and validation workshops | Design thinking methodology | Concept Testing
SECTOR
Industry
YEAR
2018
Description
Our client faced the challenge of developing a digital solution for the private client that would allow the detection of water leaks in the home.
Through focus groups with clients, their problems in managing water at home were identified. In parallel, work was done to generate optimal solutions in relation to leak detection and to assess the potential interest of two specific solutions on which our client had already begun to work at an industrial level.
4 Focus Groups
24 differentiated target customers
Definition of the ideal solution
Validation of 2 solutions under development
“The ideal is a device that notifies me of the leak just at the moment it occurs, so that I can act as soon as possible and minimize the possible economic consequences”.
User
UNDERSTAND
THE USER
Identify attitudinal profiles of consumers with different behaviors regarding water Management in the home.
Understand the context of the consumer in the Management of water at home and the main problems they face in their day to day.
ASSESS PROBLEMS AND IDENTIFY OPPORTUNITIES
Identify the main problems and unmet needs of the household consumer.
Define the ideal solution: differential attributes with respect to current solutions on the market.
VALIDATE
SPECIFIC SOLUTIONS
Validate solutions proposed by the client, by detecting the main strengths and weaknesses, the willingness to pay of each segment, the strategies and the most notable improvement opportunities for each solution.
