PROJECTS
INNOVATION IN STRATEGIC PRODUCT CATEGORIES
Consumption
METHODOLOGIES
Desk Research | Trend Research | Benchmarkingh | Strategic watch reports | Strategic thinking workshops | Ideation, co-creation and validation workshops
SECTOR
Consumption
YEAR
2022
Description
Our client wanted to reinforce its current innovation process for 5 categories of the company’s Strategic products, with the aim of improving its positioning and identifying new market opportunities.
A competitive benchmarking study and trend analysis was carried out that could serve as inspiration for the development of new products. Based on the report, ideation and conceptualization workshops were held with the internal team activate the identified opportunities with a focus on generating solutions that will enhance the company’s innovation pipeline.
More than 160 new product ideas generated
29 identified opportunities
More than 50 trends in 5 categories
“With the project we have not only met, but exceeded our expectations“.
Customer
TREND
RESEARCH
Competitive benchmarking, where an exhaustive search of products and services related to food supplements from leading brands was carried out.
Identification of macro-trends and opportunities based on their analysis for each of the categories.
DEVISING
NEW PRODUCTS
Ideation sessions for new food supplements to feed the company’s innovation pipeline (consumer profiles, times of use, ingredients, combinations, etc.).
Prioritisation of ideas, based on key variables: feasibility, differentiation and market impact.
CONCEPTUALISING
SOLUTIONS
Conversion of the ideas for new complements generated into implementable solutions and opportunities, based on the work and consensus of the internal team. Detailed product sheets specifying the naming, claim, value proposition, target audience, ingredients, occasion of use and consumption, etc.).
