PROJECTS
DESIGNING NEW MOBILITY EXPERIENCES
Mobility
METHODOLOGIES
Ideation, co-creation and validation workshops | Design thinking methodology | Concept Testing
SECTOR
Mobility
YEAR
2019
Description
Our client wanted to provide his clients with the “unique mobility experience” framed around sports and planned for 2027.
Through work sessions with potential users, we worked on the validation and improvement of the concept of “unique experience” and thus be able to define the essential variables to ensure the success of the concept. In addition, we also worked with the client in the definition of the new business model.
Co-creation in the ideal experience in mobility
Validation of concepts
Exploration of the model of business
“It is very important to me not to spend so much time organizing a getaway, so if someone or something can take care of everything for me, the better”.
Potential user
VALIDATION AND IMPROVING
OF THE EXPERIENCE
Workshop with potential users to delve into sports experiences and validate and refine the concept of the proposed experience: drivers and barriers to the use of this experience (at the product, service, price, etc.) and identification of the most relevant implications for the car in its design.
ANALYSIS OF
THE IMPLICATIONS
Internal work session to define the impact of the proposed experience at the architectural level, devices and technology, services and activities and at the social level.
Own capabilities were inquired to identify client strengths and weaknesses (own technology, internal capacity, partnerships, etc.)
DEFINITION OF
THE BUSINESS MODEL
Definition of the business model behind each experience (market volume for the experience, income and cost model, customer relationship channels, potential partnerships, etc.) and a work plan to prioritize the actions to be carried out to implement the experience.
