PROJECTS
NEW VALUE PROPOSITION AROUND SUSTAINABILITY
Consumption
METHODOLOGIES
Qualitative research | Ideation, co-creation and validation workshops | Design thinking methodology | Concept Testing
SECTOR
Consumption
YEAR
2023
Description
Our client set itself the strategic challenge of making an impact on sustainability at a corporate level, not only helping the planet but also its customers, generating real benefits for them.
We work to understand citizens’ vision of sustainability, identifying their interests, benefits and needs around this area, with the ultimate goal of exploring pre-identifies opportunity concepts and co-creating new solutions to be implemented with disruptive potential in the market.
Workshops with experts and those sensitized in sustainability
Exploration and co-creation of ideas in 3 key concepts
Testing and validation of 4 pre-defined solutions.
8 new potentials and identified concepts
“There is a sense of Future-phobia. Young people know they are going to have a hard time and we need actions that really impact on sustainability”.
User
UNDERSTANDING
THE BIGGER PICTURE
In-depth understanding of the meaning of sustainability for people, exploring their feelings, barriers or obstacles, benefits, needs to promote sustainability, as well as their views on the elements that position companies as sustainable or green-whasing.
EXPLORING TERRITORIES AND
GENERATING SOLUTIONS
Evaluation of the different territories pre-identified by the client (level of importance, benefits provided, barriers and doubts generated, etc.).Generation of solutions of value for citizens.
Co-creation, prioritisation according to their attractiveness and mobilising power and detailed conceptualisation of the solutions.
TESTING
TANGIBLE SOLUTIONS
Evaluation of ideas pre-conceptualised by the client, assessing positive and negative aspects, as well as the requirements and functions of each idea.
Assessment of the level of attractiveness and mobilisation, according to the ease of use, and the degree to which the solution fits in with the company’s image.
IDENTIFYING
STRATEGIC OPPORTUNITIES
Identification of strategic opportunities.. Recommendations on which solutions to work on and explore in more detail, and which solutions to discard, as well as guidance on what guidelines to follow and the discourse to convey when talking to the client about sustainability.
