Launch of a new therapeutic option

Launch of a new therapeutic option

PROJECTS LAUNCH OF A NEW THERAPEUTIC OPTION Health METHODOLOGIESAdvisory Boards with experts  |  Message Tracking & Message Recall SECTORHealth YEAR2022 Description Our client planned to launch a new salvage therapeutic option in Parkinson’s disease. Although the...
Customer segmentation: levers to activate segments

Customer segmentation: levers to activate segments

PROJECTS CUSTOMER SEGMENTATION: LEVERS TO ACTIVATE SEGMENTS Health METHODOLOGIESQualitative research  |  In-depth interviews SECTORHealth YEAR2021 Description Our client faced the challenge of developing differential actions in the area of Pulmonary Arterial...
Patient Journey: Detecting opportunities

Patient Journey: Detecting opportunities

PROJECTS PATIENT JOURNEY:DETECTING OPPORTUNITIES Health METODOLOGÍASEthnographic research  |  Qualitative research  |  Design thinking methodology SECTORHealth YEAR2020 Description Our client faced the challenge of redefining the Global Brand Positioning of one of its...