PROJECTS

DRIVING HUMANISATION IN ONCOLOGY

Health

METHODOLOGIES
Desk Research  |  Focus Group  |  In-depth interviews  |  On-line surveys  |  Ideation, co-creation and validation workshops

SECTOR
Health

YEAR
2023

Description

Our client set itself the objective of drawing up a guide of good practices and recommendations in Health Care Plans in the Oncology Area.

A national study was carried out (quantitative and qualitative) with healthcare professionals and patients to establish the diagnosis of the current situation in the humanisation of care, understanding the initiatives carried out in different centres and the unmet needs of the stakeholders involved.

Desk Research: analysis of more than 30 initiatives

3 Focus groups y 40 questionnaires to patients and caregivers

20 interviews with healthcare professionals

Official guide of recommendations for humanization in oncology

“How do you humanise a practice where you see 60 patients, being one doctor… how do we humanise this?”.

Oncologist

DIAGNOSIS: UNDERSTANING
THE CURRENT SITUATION

Desk research to identify national trends and initiatives to humanise healthcare, with a focus on oncology.

Interviews with multidisciplinary professionals, online questionnaires and focus groups with patients and caregivers to investigate the level of humanised treatment in cancer care.

Proyecto propietarios de mascotas
Diseñar el User Journey

GENERATE GOOD
PRACTICES

Conducting Focus Groups with healthcare professionals and Patient Associations at national level, with the aim of coming up with solutions based on humanisation, in order to respond to the unmet needs of the different stakeholders throughout the different stages of the patient journey.

Diseñar el User Journey

DEVELOP A GUIDE
OF RECOMMENDATIONS

Co-creation session with a group of experts to validate the main gaps in the humanisation of oncology care and prioritise areas of work.

Definition of recommendations and elaboration of an Action Plan for the implementation of the Guide of Recommendations, through the endorsement of Scientific Societies.

Proyecto propietarios de mascotas

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