HEALTH
INSIGHTS, INNOVATION AND STRATEGY AT THE SERVICE OF HEALTH
We connect strategy, research, and design to create impact in healthcare
At ANIMA, we are specialists in the healthcare sector. We help organizations anticipate change, connect with the real needs of patients and professionals, and design impactful solutions. We do so with rigor, empathy, and strategic action.
A 360° view of the Ecosystem
We understand the complexity of the healthcare system and work with all its stakeholders: hospitals, the pharmaceutical industry, healthcare professionals, caregivers and patients, scientific and/or patient associations, insurers, and more.
In-depth and Contextualized Research
We combine trend studies with qualitative and quantitative methods to generate actionable insights that connect data with emotions, context, and decision-making.
Designing Solutions with Real Impact
From new products, processes, and services to materials and messages, launch and innovation strategies, action plans, experiences, or models of care. We co-create solutions that improve people’s lives.
Who We Support
Discover how we can help you create real impact in the healthcare sector
UNDERSTANDING THE PATHOLOGY
- Multistakeholder Journey
- Ethnographic Studies and Patient Profiles
- Market Sizing
UNDERSTANDING THE CLINICAL APPROACH
- Customer Segmentation
- Characterization of Patient Profiles by Therapeutic Objective
- Treatment Positioning Analysis
DESIGNING LAUNCH STRATEGIES
- Positioning within the therapeutic algorithm
- Definition of key launch messages with advisory boards
- Definition of activities and action plans
REPOSITIONING A THERAPEUTIC OPTION
- Strategy for the entry of new competitors
- Message tracking to evaluate the effectiveness of communications
- Impact of scientific developments on the commercial strategy
CREATING MEDICAL KNOWLEDGE
- Advisory boards with specialists
- Consensus in therapeutic areas
- Scientific articles
- Protocols and recommendation guidelines
DRIVING INNOVATION
- Promoting innovation management models
- Market trends to inspire Brand Plans
- Product innovation within a category
- Co-creation and testing of healthcare concepts and services
TRANSFORMING HOSPITAL PROCESSES
- Designing strategies with hospital services
- Redesigning care processes
- Transforming and enhancing digital accessibility
IMPROVING THE PATIENT AND HCP EXPERIENCE
- Improvement of the Patient & HCP Journey
- Design of PREMs
- Design of workplace well-being initiatives
DESIGNING COMMUNICATION MATERIALS
- Communication materials for patients
- Awareness and education materials for HCPs
- Commercial materials
