PROJECTS
DESIGN OF NEW BANKING SERVICES
Finance
METHODOLOGIES
Ideation, co-creation and validation workshops | Design thinking methodology
SECTOR
Finance
YEAR
2017
Description
Our client, aware of the threats and opportunities represented by the exchange of client information between entities, wanted to investigate the drivers that move clients to authorize this type of exchange.
The final purpose of this Project was to design and validate a new portfolio of services, considering what services customers would be willing to share in exchange for their information. This with the intention of understanding the drivers that drive clients to allow the exchange of information.
Workshops with 3 differentiated targets.
Validation of 4 new customer solutions
Definition and breakdown of + 10 new banking solutions
“I do see Bigtech companies giving them more information for leisure purposes. It is hard for me to see why the others need it”.
Potential client
UNDERSTANDING THE
TRANSFER OF INFORMATION
Research with potential clients (young technologists, advanced users and traditional users) about their vision on the new regulations for the exchange of banking information.
Perception of the conditions for the transfer of information: what information would be transferred, to whom and in exchange for what.
EVALUATE
PRE-IDENTIFIED INITIATIVES
Overview of four initiatives to value by customers.
Description of the general perception of the initiative for customers, as well as the explanation of drivers and barriers to its adoption and use.
GENERATION OF NEW
SERVICE PROPOSALS
Generation of new solutions and classification into four differentiated groups: personal finance manager, smart payments, asset/liability management and comparators.
Detailed conceptualization of solutions and priorization of the services generated based on their attractiveness and level of transfer of information.
