Customer segmentation: pet owners

Customer segmentation: pet owners

PROJECTS CUSTOMER SEGMENTATION: PET OWNERS Consumption METHODOLOGIESEthnographic research |  Qualitative research  |  In-depth interviews  |  Design thinking methodology SECTORConsumption YEAR2022 Description Our client faced the challenge of identifying and...
Customer experience & product testing

Customer experience & product testing

PROJECTS CUSTOMER EXPERIENCE & PRODUCT TESTING Industry METHODOLOGIESQualitative research   |  Ideation, co-creation and validation workshops  |  Design thinking methodology  |  Concept Testing  |  Message Tracking & Message Recall  |  Business Model Canvas...
New value proposition around Sustainability

New value proposition around Sustainability

PROJECTS NEW VALUE PROPOSITION AROUND SUSTAINABILITY Consumption METHODOLOGIESQualitative research  |  Ideation, co-creation and validation workshops  |  Design thinking methodology  |  Concept Testing SECTORConsumption YEAR2023 Description Our client set itself the...
Innovation in the product line

Innovation in the product line

PROJECTS INNOVATION IN THE PRODUCT LINE Consumption METHODOLOGIESTrend Research  |  Strategic watch reports  |  Focus Group   |  Strategic thinking workshops  |  Ideation, co-creation and validation workshops SECTORConsumption YEAR2018 Description Our client planned...
Innovation in strategic product categories

Innovation in strategic product categories

PROJECTS INNOVATION IN STRATEGIC PRODUCT CATEGORIES Consumption METHODOLOGIESDesk Research   |  Trend Research   |  Benchmarkingh   |  Strategic watch reports  |  Strategic thinking workshops  |  Ideation, co-creation and validation workshops SECTORConsumption...